“Wig Care TIPS” to secure VIP customers

Wig Care TIPS” to secure VIP customers

When asking a beauty supplier that had many VIP regulars looking for expensive wigs for the ultimate secret to customer management, the owner gave an unexpected answer.

“Expensive high-quality human hair wigs? We don’t sell it to customers who cannot manage it properly!

The owner said there are often customers asking for a refund, claiming that the expensive wig they bought was damaged after wearing it just once. However in most cases, there are almost no defects in the product itself and most problems are caused by carelessness or poor management by the customers. He added, “Whatever the case, if the wig is damaged right after buying, the customer will feel dissatisfied and the store’s reputation will be deteriorated.” Also, he said “When selling wigs, you should carefully tell them how to care for them and what to look out for.”

“Wigs are different from real hair; it’s already dead hair. Once damaged, it cannot be repaired, so you have to be careful and take very good care of it.” Then, specifically, how should one manage wigs to the point of satisfaction?

In fact, the appropriate wig management tips the owner provided was fairly easy. The simple key point one has to do is “reduce ‘heat and friction’ as much as possible to the wig”. The specific wig management know-hows the owner conveyed is summarized below. He says that he prints out wig management methods and give it to the customer with the sold wig. Cut the <Wig Care TIPS> suggested on the next page, paste it in a visible place in the wig section, explain it, or copy it and use it appropriately to deliver it to your customers.


Wig Care TIPS

How often should you wash the wig?
Unless there’s a good reason, you shouldn’t wash too often. It is recommended to wash after wearing it 20-30 times or every 4-6 weeks.

Before washing
Carefully remove any tangles or lumps with your fingers or a comb wide enough. Start near the root and slowly comb toward the end of the hair.

How to wash
⋅ Put the wig, root first, into flowing cold water. Do not rub.
⋅ Apply a small amount of wig shampoo or color-treated shampoo to the palm of your hand and apply it gently and evenly from the roots to the ends of the hair. Wig shampoos or color-treated shampoos have lower chemicals than normal shampoos, so it can reduce damage to the hair.
⋅ Rinse with cold running water until the water becomes clear.
⋅ Gently pat down the wig with a dry towel to absorb water. Never twist the water out.

How to apply conditioner
⋅ Apply a small amount of wig conditioner or color-treated conditioner gently and evenly downwards. Do not touch the hair roots.
⋅ Wait 1-2 minutes after applying conditioner, then rinse under cold running water. Make sure you don’t leave the conditioner on for more than 3-5 minutes.
⋅ Gently pat down the wig with a dry towel to absorb water. Never twist the water out.
⋅ Hair dryer should not be used. The friction caused by the heat and wind from the dryer can damage the wig.
⋅ Hang it on a wig dry stand until it naturally dries at room temperature.

More things to consider
⋅ Do not brush with a fine-toothed or regular toothed comb. You don’t even have to brush it every day. It is good to put it on a wig stand so that the wig can take a break on its own.
⋅ Do not hang wet wigs on a Styrofoam head or mannequin head to dry.
⋅ Avoid wearing a wig while sleeping, showering, or swimming.
⋅ Wig lace is delicate and should not be stretched or pulled.
⋅ When you want to change your style by cutting, perm or dye, you should leave it to a professional hair stylist. No matter how expensive a wig is, it is impossible to recover once damaged by mistake.
⋅ Do not comb when wet.
⋅ Applying heat to the wig with a curling iron while it’s wet can cause great damage to the hair.
⋅ Do not use regular shampoo. The strong chemicals contained in regular shampoos damage wig hair.
⋅ When using serums and oils, it is better to apply evenly and smoothly with hands rather than spraying directly with a spray. If you use a sprayer, it is a good idea to dilute it with water and spray it a little farther away with ‘mist spray’.

Different combing methods by hair
  • Straight hair: Using a wide-toothed comb, brush it gently from the root to the ends like it slides through.
  • Wavy hair: Comb the hair root, middle, and ends separately. Combing all at once can lead to hair falling out.
  • Curly hair: Comb little by little with a wide-toothed comb or a finger.

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Retail Advices BY Samuel Beom
BNB Magazine MAR 2021 ©bnbmag.com