Trending Hair Colors
Summertime is coming. With school being let out and people ready to be on vacations, the beauty supply sales will see a decline for most of us in our business. During these hot months of summer, for the next 2-3 months, people will spend more money on vacations, and less money on their hair care routines. Also, because of the hot humidity that the weather will bring, our consumers will not waste their money on hair dos that will not last over time. But not to worry, even though they will not spend a lot of money on their hair styles, they will still need to look pretty for the hot summer months.
In the past, during these hot months, there has been an increase in hair colors sales. Because our consumers will want to stay fashionable without spending too much money, they will change their hair colors during these times. Here are some hair colors that you need to stock up to have for your consumers.
Changing hair colors have been around for a long time and every year there are different trend in hair colors. Changing hair color is a big decision and finding the right hair color can be difficult. The color you choose can be permanent or temporary, or semi permutant that washes out after 6-8 weeks, but getting a hair color you don’t like can be led to trouble. Therefore, it is very time consuming to make the right decision but researching and exploring different options can produce good results. The list below is the best hair color trends for 2022.
Top 4 Hair color trends for African American Women in 2022
1. Balayage
A highlight dyeing technique, where colors are painted in gradual, natural steps.
@rachel_redd
@sashell reid
2. Copper Hues
A super warm, rich tone that comes with a bit of a zing.
@ameyawdebrah
@therighthairstyles
3. Chunky Highlights / Money Piece
Highlights done in large sections of hair. Money piece techniques use face-framing highlights to draw attention to the face.
@ubeautywig
@alipearlhair
4. Platinum Blonde
Platinum blonde hair color is blonde hair that is reduced of its bright pigment into a shade that is cooler like ash, silver, metallic, and pearl.
@stepthebarber
@atinaqueen
One more tip for those looking for something a little different for summer, ‘Poptarting’ hair color will be the hottest hair color trend this summer.
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Poptarting is adding contrasting colors or panels to the rest of your hair. Unlike chunky highlights, which are always placed vertically to the head to give it a striped look, poptarting can include horizontal placement, single-color strips, or color layers for “pop” effects. The possibilities are endless, and it’s a great way to add a twist to your hair for this summer.
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Even though we are in for a decline in sales during the summer months, if we know the pattern of our consumers, we can overcome this drought by selling products that our consumers are looking for. When money and cash flow is tight, spend more money on thing that will move than inventory that is going to be tied up for the next 3 months. You cannot go wrong with stocking up on easy maintenance items and easy styling agents during this time. Be sure to stock up on Hair Colors. These are the times when our consumers will just let their hair loose and enjoy the summer time.
