The salon focused on decorating the space where clients can comfortably stay while they are being braided. The overall tone is a harmonious combination of orange with gray solid wood, and it has a simple and sophisticated atmosphere at the same time. In addition, for privacy-conscious clients, it is divided into four rooms so that they feel like they are being taken care of while being braided. It is the birth of the first braiding salon that specializes in products based on Spetra fiber, which is also equipped with hair care equipment and offers total service.

Lucky heroine no.1

Selim chose the method of supporting excellent braiders in order to improve the quality of the outdated braiding beauty service. Director Juanika Hulen is a professional braider with 11 years of experience. She has been using EZBRAID, made of Spetra fiber, mainly because she was fascinated by Spetra’s function to keep the braider’s hands safe and Itch-free. She provided a lot of advice and ideas for Spetra fiber to be a game changer in the braiding hair market. As a reward for her dedication, Selim has financed the entire opening of her salon and transferred ownership of the salon to her.

Spetra supports the dreams of the braiders

The biggest dream for most braiders starting out in their home is to have their own salon.

Selim plans to strive to expand the base of use of Spetra by helping and supporting Braiders to achieve their dreams. They are trying to create an environment in which braiders can focus solely on their services, such as providing financial support for the overall opening as well as continuous provision of promotional materials produced by Spetra. In addition, they plan to prove Spetra’s stability and eco-friendliness by collecting used Spetra fiber products that can be recycled in the long term and producing upcycled products with new values.