Learn About Shampoos to Increase Sales

Learn About Shampoos to Increase Sales

Part 1
African American Consumers’ Favorite Shampoos

After enjoying a cool and relaxing day on a beach under the scorching Summer sun, how would you shampoo your hair? What shampoo will guarantee a silky-smooth feel on your hair? Shampoo is one of the steady sellers that take a big portion of beauty supply sales. Most shampoos fall in the following categories.

Best-Selling Shampoos
What are the top three factors that drive consumer’ s decision in buying shampoos? To summarize, the fi rst factor was “price.” “Functionality” comes next, and lastly “scent.” Refl ecting this consumer behavior, beauty supplies tend to display shampoos and conditioners of similarly priced brand together. By sub-category, the top selling shampoo would be hydration shampoos. They are everyday shampoos, so the demand is understandably high. Next on the list is hair growth shampoos. Many African American consumers suffer from traction alopecia. For this reason, many hair growth products are carried by beauty supplies.
Shampoos are no exception.

Best Shampoos Picked by Chemicals Suppliers
We examined shampoo orders placed on a wholesale company. Not in a particular order, the followings were top 10 sellers. Most of them happened to be hydration shampoos, and one hair growth shampoo made the list. Benchmarking this list could help increasing sales in a retail store.

Top Sellers in Amazon
What shampoos are popular in Amazon, and how are they reviewed? If popular in Amazon, they may be also sought for by consumers visiting retail stores. You may use the information extracted from Amazon reviews when advising your customers..

Top Sellers in Amazon
What shampoos are popular in Amazon, and how are they reviewed? If popular in Amazon, they may be also sought for by consumers visiting retail stores. You may use the information extracted from Amazon reviews when advising your customers.

Clarifying Shampoo

Neutrogena Anti-Residue Shampoo – Review 1,210 / $4.99 / Star 4.5
Deep cleansing shampoo recommended for weekly use. Suitable for all hair types, consumers agreed with deep cleaning property, good scent, and good price.

Avalon Organics Clarifying Lemon Shampoo – Review 475 / $7.46 / Star 3.5
Made of plant-derived ingredients that are less harsh. Consumers are generally satisfied with its scent and price. There were numerous complaints about hair being dry after use.

Isoplus Neutralizing Shampoo and Conditioner – Review 91 / $4.47 / Star 4
In combination with relaxers, it provides pH balance and clear out any residues. Also functioning as a conditioner, it protects hair. Consumers were happy with scent and price.

Organic Root Stimulator Olive Oil Professional Neutralizing Shampoo – Review 71 / $10.30 / Star 4.5
It prevents tangling after a relaxer use. Consumers highly spoke of its creamy formula. On the other hand, some complained of hair loss after use.

Ion Hard Water Shampoo – Review 149 / $15.78 / Star 4
Minerals such as iron and magnesium in hard water can be thoroughly cleansed with this product. Suitable for all hair types. It is also suitable for everyday use. Consumers expressed satisfaction about the scent and its container.

Kenra Clarifying Shampoo – Review 509 / $12.0 / Star 4.5
It protects hair from hard water. It helps maintaining bleached hair color. Consumers agreed with its deep cleansing and good scent. However, most stated they would use it only 2-3 times a week because of irritation on the scalp.

OGX Anti-Breakage + Keratin Oil Shampoo, 13 Ounce – Review 288 / $5.42 / Star 4.5
Containing keratin protein and argan oil in a creamy formula, this product prevents hair breakage and promotes bouncy hair. Consumers highly praised of the scent as well as moisturizing effect. Others complained of hair strands sticking together.

Nexxus Keraphix Shampoo, for Damaged Hair – Review 271 / $7.97 / Star 4
It restores damaged hair. Salon-quality product that brings about a noticeable change overnight. Made without silicon. Consumers were happy with its scent, container, and price. Certain consumers complained of oily hair ending up greasy and sticky.

ArtNaturals Moroccan Argan Oil Shampoo – Review 5,786 / $12.30 / Star 4.5
It contains argan oil that restores hair and promotes growth. Suitable for all hair types. May be used daily. Consumers praised that they felt relaxed after use and endorsed its scent. Negative reviews pointed out that the product made their hair dry and the scent evaporated quickly.

Baebody Moroccan Argan Oil Shampoo – Review 1,512 / $16.95 / Star 4
Suitable for all hair types. Deep cleansing while invigorating and brings shines to hair. It prevents splitting of hair shafts, resulting in healthy hair. Consumers generally agree with its scent and moisturizing effect. Some complained of its too watery texture.

Pure Tea Tree Oil Shampoo – Natural Essential Oil Anti-Dandruff Shampoo for Dry Itchy & Flaky Scalp – Review 3,645 / $9.95 / Start 4.5
Providing moisture with tea tree oil, it prevents scalp skin from detaching prematurely. It also fights off bacterial and fungi growth with special ingredients. Sulfate-free formula minimizes skin irritation. Consumers showed satisfaction as to soft hair texture. Others complained there was no improvement as to dryness in hair and scalp.

Neutrogena Triple Moisture Cream Lather Shampoo for Extra Dry Hair – Review 475 / $13.91 / Star 4.5
A product for dry hair that gently cleanses body wastes while providing moisture. It is also good for damaged hair. Natural ingredients penetrate deeply into hair shafts supplying nutrients. Consumers liked the fragrant as well as moisturizing effect. On the other hand, some stated that the scent was too strong for them.

Shampoo for Oily Hair & Oily Scalp – Review 5,157 / $9.45 / Star 4.4
A product for oily hair and scalp that prevents hair loss and reduces itchiness by absorbing excess oil and thoroughly cleansing bodily wastes on scalp and hair shaft. It also contains ingredients like lemon oil and rosemary oil known for promoting hair growth. Consumers reported good scent, moisturizing effect, and hair growth and volume increase. Some customers viewed the product’ s scent as too strong and its sebum cleansing power as lacking.

Natural Oily Hair Shampoo for Men and Women with Sensitive Scalp & Greasy Hair – Review 376 / $16.10 / Star 4.5
It inhibits excessive sebum secretion from hair roots, preventing oily and sticky hair. Being a mild product, it works for consumers with sensitive scalp. Organic lavender oil provides nutrients for hair, and rosemary oil thickens hair shafts resulting in voluminous hair. Primrose oil helps fighting hair loss. Most positive reviews focused on great fragrance and a relaxing feeling. Negative reviews were often from customers with oily hair.

Pantene Pro-V Repair & Protect 2 in 1 Shampoo & Conditioner – Review 100 / $19.99 / Star 4.3
A product that does cleansing and conditioning at the same time. It restores damaged hair, provides nutrients, and coats hair shaft to create a healthy, silky hair. With antioxidants, it boosts resilience of hair. Most consumers expressed satisfaction, and many picked it as their favorite among all Pantene products. Very few expressed negative opinions.

MITCH Double Hitter 2-in-1 Shampoo and Conditioner – Review 346 / $19.99 / Start 4.2
It handles cleansing and conditioning simultaneously with ease. Consumers spoke highly of the scent and moisturizing effect. On the other hand, some stated it felt like using a cheap soap.

African Essence Control Wig Shampoo for Human and Synthetic Hair – Review 12 / $6.99 / Star 4.6
You can apply it to human hair or synthetic wigs, weavings, and any other hair pieces. It restores soft texture by remov-ing oil and other contaminants after use. Generally, consumers positively reviewed the product.

Awesome Synthetic Wig Shampoo [pH6] – Review 262 / $11.89 / Star 4.6
It lengthens the lifespan of a hair product. It prevents dryness and maintains a silky hair texture. Consumers highly agreed with the scent. On the other hand, some complained about too strong scent and noted that its liquid formula is hard to rinse off.

Klorane Dry Shampoo with Oat Milk, Ultra-Gentle – Review 529 / $20 / Star 4.0
Containing oat milk, it quickly cleanses hair without water. It is free from sulfate, paraben, and sodium chloride, known skin irritants. You can spray it and shake it off from hair in two minutes. Consumers stated it is easy to use and has good scent. Complaints included that you can easily burn your hair during ironing immediately after using the product.

OGX Refresh Revitalize Extra Strength Argan Oil of Morocco Dry Shampoo – Review 409 / $6.62 / Star 4.2
It contains argan oil, absorbs sebum, and invigorates hair. It is suitable for colored hair. Consumers were highly satisfied with its scent. Negative reviews included a complaint about the scalp being not thoroughly cleansed.

Devacurl No-Poo Decadence Milk Cleanser – Review 604 / $32.71 / Star 3.9
It provides ample moisture and nutrients without lather. A good hair treatment solution. You may use daily to cope with messy hair. It can be applied to dry, damaged, and dyed hair. Customers spoke highly of moisturizing effect and its container. Some others stated that it smelled like a cheap perfume. Some consumers were happy with its high price-quality ratio.

Cleansing Conditioner Co Wash: Sulfate-Free and Keratin Safe – Review 169 / $28.47 / Star 4.2
It promotes a silky-smooth hair while preventing tangling. A sulfate-free product. While overall satisfaction rate was high, consumers with oily hair complained that it made their hair excessively oily that led to hair getting stick together.

Above is a survey of products that are popular in Amazon with a break-down of customer reviews. If you carry these items, your customers might fancy them. A large number of reviews typically mean that many consumers are paying attention to the product, and the star rating shows the degree of customer satisfaction.
Including the product list, you can hand out the information to your customers dissecting features consumers liked and disliked with reasons behind their liking or disliking. Thoughtful consultation opens customer’ s purse.

Part 2
Types of Shampoo

After enjoying a cool and relaxing day on a beach under the scorching Summer sun, how would you shampoo your hair? What shampoo will guarantee a silky-smooth feel on your hair? Shampoo is one of the steady sellers that take a big portion of beauty supply sales. Most shampoos fall in the following categories.

Shampoos can be categorized into general purpose, special formula, and health-oriented ones.

General purpose shampoo can be further divided into nine sub-categories including hydration shampoos; special formula shampoo into five sub-categories; and health-conscious shampoo into two.

[ General Purpose Shampoo ]
Hydration shampoos provide deep moisturizing while removing daily environmental contamination as well as sebum on the scalp and the hair shaft. They typically do not offer deep cleansing. These shampoos are often called everyday shampoos.

Hair growth shampoos stimulate hair growth. They include ingredients that stimulate hair growth, resulting in thickening of hair as well as promoting hair growth. Generally speaking, they have special ingredients for hair growth but lack conditioning ingredi-ents such as oils.

Keratin shampoos are used to restore damaged hair. Dry and brittle hairs are a result of insufficient protein in hair. This type of hair needs conditioning, and typical shampoos can separate conditioning ingredients from hair. Keratin shampoos are very soft cleansers which protect hair shaft while re-supplying hair protein in order to restore damaged hair.

Dry hair shampoos are recommended to consumers who have dry and frizzy hair due to insufficient moisture in hair. These products are made of rich moisturizing ingredients and are not harsh to hair, making them safe to use every day. They often include oils and other hair-coating ingredients, so consumers with normal hair may feel their hair get oily after use.

Color protecting shampoos are designed to prolong the life of hair coloring. In addition to hair conditioning ingredients, UV protection ingredients and antioxidants prolong the life of hair coloring.

Oily hair shampoos are recommended for consumers whose hair can get oily and messy quickly. Providing deep cleansing like clar-ifying shampoos, these products are heavy in surfactants to effectively remove sebum but light in conditioning ingredients such as oils. Due to strong surfactants, it is not recommended to use these products more than once a week. After using oily hair shampoos, you want to follow through with conditioners.

Chelating shampoos are specially designed to remove mineral and metal deposits due to hard water and chlorine residues you get from pool waters. Because swimming pools typically contains a large quantity of chlorine in water for sanitization, many people use chelating shampoos after swimming. Hence, they are often called swimmer’ s shampoo. Another name is a gentle shampoo.

Neutralizing shampoos bring back the normal pH level for hair. After using relaxer, your hair’s pH level can go much higher than 7. Neutralizing shampoos are designed to return the pH level back to normal, which is a little lower than 7.

[ Special Formula Shampoos ]
2-in-1 shampoos aim to provide the cleansing functionality as well as nutrients and protective coating ingredients that are usually found in conditioners. It provides lesser degree of conditioning, so consumers who require intensive conditioning should avoid them.

Dry shampoos work without water. They can be utilized when circumstances bar the use of regular shampoos requiring water or in order to manage oily and messy hair. Came in a powder or spray form, you can simply apply the powder and shake it off after it absorbed sebum.

Wig shampoos are literally shampoo for wigs. After wearing wigs, they can be cleansed with wig shampoos.

No-poo cleansers can moisturize hair to a great extent. Designed for co-washing, it is basically a conditioner that is made to be used without shampoo. It is a great alternative to a shampoo for consumers having sensitive scalp or damage-prone hair.

Medicated shampoos are a relief for consumers with sensitive scalp. Unhealthy scalp including skin inflammation with symptoms like itchiness can be addressed with these products. Active ingredients such as tar derivatives and salicylic acid are used, and thus they often require doctor’ s prescription.

[ Health-oriented Shampoo ]
Sulfate-free shampoos do not include skin irritating surfactants, making it a great solution for consumers suffering from sensitive skin. Most shampoos contain sulfate surfactants, and these ingredients are to be blamed for take away moisture of scalp and hair shaft. Despite the side effects, many shampoos contain sulfates because of their superior cleansing property and low cost. Sulfate-free shampoos include other surfactants that do not contain sulfates because surfactants are an essential element for shampoos. Paraben-free shampoos can reduce skin irritation. Paraben is a common ingredient widely used as a preservative but a potential skin irritant. Researchers found that skin and hair can be damaged by paraben in a long run, so more and more shampoo prod- ucts are employing alternative preservatives.

Cover Story BNB
BNB Magazine August 2019 ©bnbmag.com