The Answer Is Smartphone Coupon.
Most consumers check smartphone coupons
Smartphone adds a variety of functionality to texting. This can be utilized as a great marketing tool. For example, most people do not read promotional emails while they read text messages, making texts more efficient communication tools for marketing.
Smartphone texts last to lengthen the store’s relationship with customers
Other than simply sending coupons, you can use text messages for various marketing purposes. You can send out video clips, images, and receipts to customers. To stay close to your customer, you want to send video or image links that are related to merchandise and sales. Consumers tend to like sharing their personal experience with products in addition to buying products at a retail store. Simply put, they want to purchase goods where they are recognized and appreciated. This aspect of consumer satisfaction can be done via smartphone texts.
Smartphone coupons cost little and are easy
When it comes to beauty supply retail stores with relatively small size, digital coupons are a perfect marketing tool because they do not re-quire a lot of financial and human resources. Nevertheless, you need to take baby steps before sending out your coupons via smartphone. Let’s examine those baby steps.
First, you need to collect customers’ phone numbers
To issue a digital coupon, you must know the customer’s cell phone number. Next, you need to set a plan including promotional details, coupon designs, and contracting text marketing service providers. You can also expect people sharing digital coupons with friends and family, and thus you would attract not only regular visits but also new customers.
You can organize customer database using Excel
Primarily, you only need customer name, phone number, and email address for issuing digital coupons. Any retailer already using a POS system can utilize the customer database functionality in their POS system for which you simply ask customers their personal information during checkout and enter the information. Because most customers are reluctant to surrender their personal information, you may want to provide promotional goods around $1 value as a reward. Here, asking detail information makes the cus-tomer even more reluctant to release any information, so you want to keep it simple. The following is a sample customer information form.