Camille Rose Chebe Collection

Chebe and JBCO oil

Camille Rose Chebe Collection

With the weather starting to get a little cold and dry. Our consumers will start to notice how dry their skin and hair are going to get. Colder seasons are the seasons to stock up on moisturizers and a lot of natural oil ingredients.  One of the go-to essential oil is the Jamaican Black Castor Oil (JBCO).  Everyone should know what that is, so we’ll skip the explanation. However, there is one newer ingredient that has started to emerge in products. That is the “Chebe Powder”.

Chebe Powder is a natural powder derived from cherry seeds, cloves, and lavender crotons that has been a revered western African hair secret for centuries. Primarily used by women in Chad, this potent mixture is known to strengthen strands from the inside out, putting an end to shedding, breakage, and other barriers to length retention. It has been believed that Chebe will grow hair, but hair experts disagree that chebe powder, on its own, will not stimulate growth, but it may give the illusion of thicker, fuller hair. It is known to nourish and hydrate the hair, so as a result there is less breakage.”

Since the Chebe Power is becoming popular in haircare, I began my research for products with Chebe Powder in them. While searching, I came across a well-known brand that not only has Chebe, but JBCO oil infused in them.   That product is Camille Rose NEW Black Castor Oil Collection with Chebe.

Camille Rose LLC was started by Janell Stephens, CEO and founder of Camille Rose LLC who has been at the forefront of the radical shift in the beauty industry since 2011, and has been defining what it means to be a lover of all things beauty since it all began in her small kitchen many years ago. Camille Rose was initially created as a means of curing eczema of Janell’s five children which started on their skin and resulted in severe dryness of their hair.  Like most, “Kitchen Chemists”, she started in her kitchen to online stores, and now in over 300,000 total locations in national retail chains including Ulta, Walmart, Bed Bath & Beyond, Sally’s Beauty, Whole Foods, Walgreens, and CVS locations throughout the US and also on a global platform with the brand being launched around the world including the UK, Africa, Brazil, and Ireland.

New Black Castor Oil Collection

Fresh from the Camille Rose kitchen comes the Black Castor Oil and Chebe collection — the first natural hair care line to combine the strengthening power of African Chebe Powder with the healing and growth properties of Jamaican Black Castor Oil. Rooted in Jamaican and western African beauty rituals, the Black Castor Oil and Chebe Collection revives hair while indulging the senses.

Nature’s most potent healing hair duo

The healthiest hair comes from a healthy scalp. Jamaican Black Castor Oil increases blood flow to the scalp, providing nutrients that result in thicker, longer, and stronger tresses. Dealing with breakage or a dry scalp? Black Castor Oil combats these issues as well.

Chebe Powder, as mentioned before, this natural mixture is to strengthen strands to end shedding, breakage, and lengthen retention, and to nourish and hydrate the hair.

These two unrivaled ingredients come together in Camille Rose’s New Black Castor Oil and Chebe everyday hair blends collection, designed to cleanse, deep condition, style, and return textured tresses to optimal health.

Cleanse and conditioner

At the core of the new collection are a hair cleanser and conditioner designed to get your hair looking and feeling like an absolute dream. Black Castor Oil and Chebe Cleanse is an invigorating, oil-infused scalp treatment shampoo that returns shine to dull hair, strengthens strands, and improves overall manageability. Black Castor Oil and Chebe Cleanse is followed by Black Castor Oil and Chebe Deep Conditioner. This intensive strengthening treatment nourishes the hair shaft, restoring life to damaged strands.

1. Black Castor Oil and Chebe Cleanse
2. Black Castor Oil and Chebe Deep Conditioner

Style for miles

The Black Castor Oil and Chebe collection wouldn’t be complete without products to style to your heart’s content! Black Castor Oil and Chebe Essence is a pure oil blend of the two ingredients. Warm a few drops between hands and apply to hair after washing and conditioning to add shine and lock-in moisture and strengthening benefits.

Do you love wearing your hair in braids, twists, and Bantu knots? Add a bit of extra protection to your protective style with Black Castor Oil and Chebe Buttercream, a rich oil-cream butter crafted to restore moisture for thicker textures and set styles in place. If you’re looking to smooth your edges and get rid of flyaways, look no further than Black Castor Oil and Chebe Edge Control. This firm hair gel is gentle on the edges and strengthens the hairline while promoting healthy growth.

3. Black Castor Oil and Chebe Essence
4. Black Castor Oil and Chebe Buttercream
5. Black Castor Oil and Chebe Edge Control

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Try new items. Don’t be afraid to buy new products for the store. I know we are running out of space in our stores, but if we do not move with the flow of what the consumers need, then we are not going to evolve as entrepreneurs.  There will be risks on taking on products. That is true. BUT isn’t taking risks a part of business? Besides nowadays, you can find more data about a product online to limit the risks. Do not lose your next customers to the next business.

 

Beauty News By Tommy Song
BNB Magazine OCT 2022 ©bnbmag.com