Attention Beauty Supply Industry: Facial Hair Boom in NBA
As more and more NBA’s franchise stars started to grow facial hair, the facial hair era has come in the basketball world. If you live in America, you must have heard of the players like Lebron James, Stephen Curry, and James Harden who is leading the facial hair boom. NBA players are definitely trendsetters for African American male consumers. Basketball shoes and clothes they wear immediately become a trend. Hairstyle and facial hair are no different.
For Beauty Supply Industry, Facial Hair Deserves Attention
As more and more NBA’s franchise stars started to grow facial hair, the facial hair era has come in the basketball world. If you live in America, you must have heard of the players like Lebron James, Stephen Curry, and James Harden who is leading the facial hair boom. NBA players are definitely trendsetters for African American male consumers. Basketball shoes and clothes they wear immediately become a trend. Hairstyle and facial hair are no different. The beauty industry has little reason to pay attention to their fashion and basketball shoes. However, facial hair is one thing that should catch your eye. Starting in the year of 2015, many NBA super stars have been growing facial hair. A few players who had shown lackluster performance made significant improvement in performance after growing facial hair, so this somewhat superstitious facial hair growth trend is garnering a lot of followers. In this year, even those who have not grown facial hair took part in the trend and thus encouraging more followers to join. This facial hair growth trend started in NBA spread among the mass and became a hot trend of recent. It not only goes hand in hand with “natural movement”, which calls for self love, but also satisfies the needs of African American males, who have limit in expressing themselves with just hair.
NBA superstars who grew facial hair
Facial Hair Terminology That Comes In Handy
It was named after Guiseppe Garibaldi, a general who made a significant footprint in the modern history. James Harden, an NBA superstar, wore this style, and it is one of the most popular styles of today. The volume of facial hair is as much as the volume of head hair, so you need a lot of help from care products for maintenance.
Literally, it is a style that looks like a carving. The line is finished delicately with trimmers and clippers, and the mustache and the beard connect naturally. This style is not only popular among African Americans but also among celebrities of all ethnicities.
It was also named after a person, Anthony Van Dyck, a Flemish painter in the 17th century, who loved to wear this style. For this style, you separately grow the mustache and the beard. As a result, your facial shape largely determines the outcome. It is great for a male with a round face with a sharp chin.
Literally, it is a goat’s beard. You grow the beard to a sufficient length and cut the sides. Then, you can finish the style with facial shave cream. As its look also largely depends on facial shape, it is less popular than other styles.
It’s between Carved and Garibaldi. This style of facial hair got traction after the NBA superstar Lebron James started to wear it. You only need a middle length of beard and maintenance for it, so it tends to be easier to wear. This is the most popular style of late.
Beard and Mustache Products
Some beauty supply retailers with a larger retail floor have a dedicated beard section for men. Many male customers crowd those sections. From combs made for beard to relaxers, enhancers, color products, and shavers, many products can be used to grow and style facial hair. You cannot simply ignore this category with respect to your sales revenue. A manager at a large beauty supply store in the Southeast says the beard and mustache products constitute approximately 4–5% of the total sales amount. “Many female customers come with a male. When they think about a beauty supply to go with a boyfriend or a brother, our shop should come to their mind. We pay a fair amount of attention to the display of male facial hair products.”
The facial hair of African Americans causes similar problems common for their head hair. The most common one is the “bump”. The coil-like hair growth can irritate the skin and cause an allergic reaction to create a bump that looks like a pimple. For many who grow facial hair, bump control products are essential. These products exfoliate the skin under the hair and soften it, so the hair can be deflected away. The firmness of hair is reduced to prevent skin damages.
There are oils made specifically for facial hair. These oils are similar to hair oils, but the formulas are geared toward facial hair. They mainly supply moisture to the facial hair and the skin under it, and they can help soften and tame the facial hair.
Regular shampoo has chemicals that can deter the absorption of bump controls and beard oils. You can prevent this problem with shampoo specifically made for facial hair.
Facial hair coloring products
Like gray hair, you can get gray beard. You can color the head hair once in a while, but how about facial hair growing day by day? The question gave the start for this category. You can easily touch up to cover gray facial hair.
Hair Trend BY INGYUN JEONG
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