Just as we’re curious about the items inside a celebrity’s bag, it’s natural to wonder what’s on the phone of a store owner running a shop in today’s way. Where do they spot trends, and how do they decide what products to buy? In this issue, we open up Store Owner R’s trend-checking apps one by one. By following the screens that make up an everyday routine, we trace the source of the instincts that keep a store moving.
“Most people know about it, but fewer actually check it as often as you might expect. I look at it when I arrive at work and whenever I have time. You can see reactions to products right away.”
This is how Store Owner R uses it
● Search for best-selling items under the ‘Shop’ tab and browse similar products.
● Check live streams occasionally to see what kinds of questions people are asking.
● Pay close attention to products that appear frequently in reviews.
“It combines auctions with live home shopping. Sellers present products while buyers place bids in real time, and sales happen instantly. As you watch, certain products clearly draw stronger reactions.”
This is how Store Owner R uses it
● Watch accessories that appear often or products that attract active bidding.
● Observe chat responses alongside the bidding activity.
● Study how products are presented and sold.
“When you look at what people in a neighborhood are listening to, you can also sense the kind of atmosphere customers enjoy. That’s why I check Apple Music from time to time. It’s easy to see what’s popular by region. When it comes to understanding sensibility, nothing feels as intuitive as music.”
This is how Store Owner R uses it
● Check the Hip-Hop / R&B charts under Charts.
● Enter ‘a nearby major city + genre’ in the search bar.
● Look at album covers and artist photos together.
● Take in the overall makeup, hairstyles, and mood as a whole.
