We’ve Got You Covered,
Influencer Now!
Recent beauty and styling trends focus on quick and easy looks that are still stylish and chic. Beauty items that boost natural beauty while adding a touch of flair are catching attention and quickly going viral on TikTok and YouTube. In our “We’ve Got You Covered, Influencer Now!” section, we explore the latest content from popular influencers adored by Black consumers, highlighting hot trends and recommended products. If you come across a standout item, consider introducing it to your store to capture customer interest!
Deborah Wanjala
Deborah Wanjala is a popular influencer with 1.55 million subscribers, widely loved for her content that shares unique hair care tips specifically for Black hair. In this video, she provides a detailed, step-by-step guide on how to achieve a silk press at home without the need for a salon visit. To minimize hair damage, it’s essential to dedicate ample time to deep conditioning and use products that protect your hair from the heat of flat irons.
#SilkPress, DIY_HairCare, NaturalHair
Amika The Wizard Detangling Primer Deborah recommends a detangling spray that’s silicone-free and protects hair from heat up to 450°F (about 232°C).
Duchess Braids
With 1.53 million subscribers, Duchess Braids is an influencer known for sharing various hair styling tips, including hair braiding and wig application. In latest video, she demonstrates how to achieve a salon-quality straight hair weave style for just $40. Detailing each product—wig caps, glue, and weave—she guides her subscribers through every step, ensuring they can easily recreate the look at home.
#AffordableHair, DIY_WeaveStyling, QuickWeave
Universal Beauty Products Salon Pro 30 Second Super Hair Bond Glue The hair glue product used by Duchess Braids for styling offers excellent quality at an affordable price, making it perfect for budget-friendly at-home hair styling.
@golloria AD | You asked for a tinted lip and @laneige_us delivered 💋 I am so excited to give the first look of the NEW Glaze Craze Tinted Lip Serum! #laneige_partner Plussss stop by the LANEIGE popup at Empire Diner in NYC on 2/13 to try them in person – I’ll be there from 10-11AM to meet you all! Follow their social for more details. ✨Launch dates: 📲 2/10: Sephora App Preview 🛍️2/11: Sephora + http://us.LANEIGE.com [us.laneige.com] #GlazeCraze #JuicyLips ♬ original sound – golloria
golloria
A popular influencer with 3.2 million TikTok followers, Golloria has gained popularity for her reviews of hair and makeup products. Recently, she teamed up with Laneige to introduce their new product, the Glaze Craze Tinted Lip Serum. Since last year, the plump lip trend has been steadily gaining popularity. Known for creating volume and shine, this lip makeup trend has recently been further enhanced with the addition of lip care functions in newly launched products, capturing the attention of beauty enthusiasts.
#Plump_Lips, LipGlaze, Glossy_Lips
Laneige
Glaze Craze Tinted Lip Serum
This year, a new product was released in four brown-red shades. Featuring a unique applicator design, exceptional moisturizing properties, and vibrant color payoff with a glossy finish, it quickly went viral on social media.
Nyma Tang
A beauty and lifestyle influencer with 1.32 million subscribers, Nyma Tang has steadily gained popularity among Black viewers for her makeup tips. In a recent video, she shared a quick 30-minute makeup routine perfect for busy mornings. By using only concealer for contouring and coverage, she significantly cuts down on makeup time while still achieving a natural, sophisticated look.
#LightMakeup, QuickMakeup, Easy_Contour
Absolute New York
2-in-1 Foundation+Concealer
The concealer Nyma used is from Milk Makeup, however Absolute New York product is also recommended. Their foundation-concealer combo, available in 12 shades, is perfect for quick makeup and contouring.
