The disadvantage of not knowing?
TikTok data to stay on top of trends!
As it was mentioned many times in BNB Magazine, TikTok has become a trendsetting platform for the beauty industry. This is evidenced by the fact that 81% of TikTok Shop’s revenue comes from health and beauty brands. Particularly, you should pay attention to the fact that 43% of Gen Zers make purchase decisions based on trends they see on TikTok. TikTok is essential for a beauty supply store whose primary customer base is young African American women. With the recent launch of TikTok Shop and TikTok AI, collecting and analyzing real-time data has become even easier. In this issue, we’ve looked at how to effectively use these tools to stay on top of the latest trends and incorporate them into your business operations.
1. Spot trends with real-time hashtag analysis
In TikTok’s Creative Center, you can click on popular hashtags to see which posts are currently gaining traction. By category, top topics for yesterday, past 7 days, 30 days, and 120 days are displayed in graphs, so you can see trends at a glance.
At the time of writing in October 2024, wig tutorials, fall nail designs, Halloween makeup, and skincare oils were trending in the Beauty & Personal Care category. You can click “See analytics” to see related videos and the interest of each age group. For example, when you click on “wig tutorials,” you will see that the 18-24 age group accounted for a whopping 71% of the total.
2. Top Ads keywords reveal consumer needs
If you narrow down your search and look at the popular categories for hair in the Top Ads section, you’ll see that “wigs” are currently the number one category. Popular keywords include “glueless wig” and “synthetic braided hair”, while keywords like “glueless” and “no glue needed” are also getting a lot of views. This tells you that glue-free wigs, synthetic braids, and long wavy styles are what consumers are looking for.
3. Finding popular products in the Top Products section
Once you’ve identified trends, it’s time to see which ads are driving interest and leading to actual purchases. For example, we analyzed Deodorants & Antiperspirants, which has seen a 32% spike in the last 7 days in the beauty category.
After reviewing the related videos in the Details section, we found a product that stood out. SheaMoisture’s plant-based deodorant for melanin-rich skin types was commonly mentioned in many videos.
Notable facts
CTR (click-through rate): the percentage of people who actually click on it after seeing the ad. A CTR of 5% means that 5 out of 100 people who saw the ad clicked on it. Typically, the average CTR for online ads is between 1-3%.
Conversion rate (CVR): the percentage of users who clicked on an ad that actually completed a goal action, such as making a purchase or signing up.
4. TikTok’s AI assistant Symphony Assistant
Symphony Assistant is more than just a tool for creating ads or content, it gives you concrete ideas and actionable strategies. For example, you can create product demo videos or highlight selling points to build trust with your customers and create customized scripts to drive customer response.
Chat features in Symphony Assistant
When I asked what is currently the best-selling hair care product in the U.S., the answer was “hair dye”. You can click on the link to see popular products, and you can further ask about the product’s selling points or ad scripts that might appeal to consumers.
From script creation to selling point analysis, and even ideas?
By analyzing the products that are trending on TikTok, it’s easy to see the factors driving the explosive response. One of the most popular beauty products on TikTok recently is TirTir, a cushion foundation that comes in a variety of colors. The product’s promotional video garnered 180,000 views, and AI analytics showed that the variety of colors and personalized options were key differentiators and selling points. Highlight frames also help you understand what frames people are most interested in and how to convert views to purchases.
Tips for incorporating trendy products into your retail floor
- TikTok Trend section: Putting trending products in one place makes it easy for customers to find them.
- Use catchy phrases: Use phrases that have gotten a lot of attention on TikTok to advertise your in-store products.
- Testers: Create a space where your customers can test popular products on TikTok.
- Imitating popular content: Analyze the content that’s received well on TikTok and apply the same principles to your store.
These are effective promotional strategies that utilize TikTok data. By using the information in TikTok Creative Center, you can make your store a trendy space and increase sales.
- 출처: Retailgazette
출처: LinkedIn: Georgia Branch
