The 21st Edition of Cosmoprof North America Las Vegas

The 21st edition of Cosmoprof North America was held July 23-25, 2024, at the Mandalay Bay Convention Center in Las Vegas. Nearly 1,100 brands were represented, and 25,000 participants gathered to add to the excitement. Cosmoprof is more than just a big beauty show, it’s a networking event, and one of the most prominent B2B shows for those in the beauty industry. The show was said to be responsive to the trends in the beauty market, delighting vendors and attendees alike with fresh systems and new endeavors.

source: cosmoprofnorthamerica.com

The Cosmoprof mobile app allows them to receive a variety of information in real time and effectively search for the aspects of the business they need, boosting efficiency in time and effort. A notable feature within the mobile app is that attendees and vendors can start networking with each other even before the event through MyMatch. MyMatch is a matching tool that uses artificial intelligence and sophisticated filtering to recommend vendors that attendees might be interested in, and vice versa. It also includes the ability for participants to message or request a meeting once a match is made.

-Introducing coaching sessions for business success

New this year, it introduced coaching sessions to help vendors expand their network with industry experts. You can refine your marketing strategy and get advice on on-trend techniques and customized products. It’s designed to bring real-world outcomes.

-New Australia Pavilion and Rising Power Korea

As a global show, it featured pavilions of countries including Brazil, China, Colombia, France, Germany, Korea, Spain, and more. Notably, the Australian pavilion was introduced in Cosmoprof for the first time, showcasing products ranging from vegan beauty cases to self-tanning to skincare products with native Australian botanicals. As the natural market expands, the outlook for Australia’s beauty brands is positive. From South Korea, about 60 companies participated, and the popularity of K-beauty attracted many participants. Skincare products were still a big part of the show, with devices and makeup products also on display.

<News Update>

Source: Chosun Ilbo

A container full of goods that were supposed to be displayed in the Korean Pavilion went missing. Two agencies were responsible for logistics for about 60 companies participating in the Korean Pavilion, but a container transported by one of the agencies was stolen. Vendors who learned of the news less than 12 hours before the opening scrambled to find alternate arrangements, some brought in by air, but others with items that couldn’t be shipped by air were left in the lurch. The show went on as scheduled, and some vendors understandably showcased empty booths. The losses were expected to be significant. There is currently no official word on liability and compensation.

Ebin placed the Sports Edition in a cool blue package in a prominent location to catch the eye of buyers, in keeping with the season and trends. They also appealed to a wide range of customers with their unique product, Tinted Lace. Ethan Foster, head of Ebin’s sales team and a prominent figure in the beauty industry, personally managed the booth and played a key role in leveraging his extensive network to drive foot traffic.

Ivy Beauty showcased key products alongside display units actually supplied to beauty supplies, making it easy for visitors to envision how to display them in a store. DIY products targeting Europe and Latin America drew buyers’ attention, with Ruby Kiss cosmetics and Red by Kiss hair accessories being particularly popular. Red Beauty’s jewelry is ‘Made in Korea’ and has been praised for its highest safety rating, passing all hazardous substance tests.

<Other notable booths>

Absolute New York

CALA

Hair Couture

L.A. Girl

LG Beauty

Nicka K

The farrah