RED PRO, Captures the Attention of Florida Barbers

The Growing Barber Market in the U.S.

Currently, the U.S. barber market is valued at approximately $5.8 billion, with an annual growth rate of about 3%. As the market expands, the number of barbers has steadily increased. The number of barbers in the U.S., which had sharply declined to around 40,000 during the COVID-19 pandemic, began to recover in mid-2020 and has now reached approximately 58,000, similar to pre-pandemic levels. The main drivers of this growth include the rising popularity of classic hairstyles among American men and the ability of barbershops to adapt to new trends by introducing the latest technologies and products, which have garnered strong consumer support.

The Concurrent Growth of the Barber Appliance Market

The growth of the barber market has led to an increased demand for professional barber appliances. According to market research firm Grand View Research, the North American hair clipper and trimmer market is estimated to be valued at $1.18 billion in 2023, with an expected annual growth rate of 3.8% from 2024 to 2030. In particular, the growing interest among men in personal grooming and self-care, as well as the rising demand for professional tools among non-barbers, is cited as a key factor driving the growth of the appliance market.

RED PRO New Products Captivate the Florida Market

One of the largest Barber shows in the U.S., BarberCon, held its first exhibition in Orlando, Florida, on November 17. Red Beauty, the hair tools and accessories division of KISS Beauty Group, participated in the show with the largest exhibition booth, given the growth potential of the barber industry in Florida. This allowed them to capture the attention of professionals in the industry.

At the show, the Red Beauty introduced its new product, the X-King Vector Motor Clipper. With a new and improved Vector Motor technology, this clipper is more than 30% stronger and faster than previous models, boasting speeds of up to 10,000 rpm. It has become the most powerful clipper ever, enabling barbers to quickly achieve their desired styles. Additionally, its design features a comfortable grip and a sturdy metal body, earning praise from barbers as a true professional-grade clipper.

New Products at the Booth

Attendees Showing Interest in the New Products

A Red Beauty representative stated, “We decided to participate in this show because we believe Florida is a key market for the growth of barbershops. The response to our new X-King Vector Motor Clipper has exceeded our expectations, making this show worthwhile. We will intensify our marketing efforts to expand the number of barbers seeking RED PRO products.”

Training Sessions with New Products

Barber Battle Main Stage