Product Curation by Customer Type to Increase Sales
Hairline
While the hairline is an important aesthetic element for all women, for Black women who “wear” their hair, the standard is far more nuanced and exacting. It is a key factor that determines the overall finish and natural look of a style, ultimately influencing purchasing decisions. For this reason, it is worth organizing clear standards and practical sales points around the hairline in-store. A solid understanding of hairlines leads to more precise recommendations and smoother sales.


















