Laflare Acquires Wig Specialist Brand ‘Soultress’

Laflare’s acquisition of Soultress is bringing fresh energy into the hair market. The acquisition process began in December 2023, with product sales officially started in March 2024. Laflare is leveraging its extensive sales network to continuously launch a diverse range of wigs focused on product development and style innovation. The company plans to introduce high-end wigs, focusing on “Missy and Senior Wigs” styles for middle-aged customers.

Soultress was established in the early 1990s and has become a specialized wig brand in the wig industry over the past 30 years. James Lee, the CEO and a developer with 50 years of experience, is renowned as a “wig artisan” for his direct involvement in developing all styles and differentiating the brand in the wig market without compromising on quality. The “Designed by James Lee” collection, in which James Lee is directly involved, showcases high-quality products crafted with the care and expertise of a wig artisan. Laflare announced its intention to continue using the Soultress brand name, which has been well-established in the beauty industry for over 30 years, while driving continuous innovation.