Create a shapewear section and increase revenue in accessories
Many beauty supplies are embracing the increased share of accessories, and in the past few years, many business owners started to carry shapewear. Shaping underwear are especially popular among Black consumers who are the primary target consumers for the beauty supply’s main product categories, namely hair products. BNB took a look at the popular shapewear and current trends.
What is shapewear?
When you wear a dress, you want your curve to show. The shapewear can help you boast an ideal curve under the dress. Today’s trend is also wearing them during exercise to lose more weight.
Various types of shapewear
01. Waist trainer
One of the most popular shapewears sold in beauty supplies is a waist trainer, an undergarment made of spandex blended with nylon or latex. They are mostly designed with bra hooks or zippers, but some brands feature plastic or steel bones. You can wear waist trainers to compress belly fat and create a slimmer waistline while they can also decrease appetite and promote perspiration, for which they are trending as a quick and effective weight loss hack, but experts warn that the weight loss may be only temporary.
02. Sweat band
Also known as fitness belts, they are a type of waist trainers, but the difference is the instant body shaping and the promotion of perspiration during workout. Made of neoprene fabric, which was once popular in South Korea as a sweat suit fabric, they create a sauna effect.
03. Tummy control shaper shorts
This shapewear can hide your belly fat instantly. To accommodate shorts and short skirts during the summer days, some of them come in thongs.
04. Butt lifter & Butt booster
In addition to a slim waist, enhanced hips and lifted butts are popular features of shapewear. Hip lifting underwears have holes in the buttocks area to enhance the volume, and underwears with padded butts and hips can create slimmer bodylines to achieve the drastic curve.
Latest trend in shapewear
Bodysuits with shaping features
You will not need underwear with this 2-in-1 bodysuit that has a built-in body shaping design. They are also called snatched bodysuits and sculpting bodysuits. They are built to tightly hug your body, so they look like shrink underwear when not worn.
Activewear with body shaping features
Scrunch shorts or butt lifting shorts are very tightly fit but the butt area, so it gives lifting effect to the butts.
Honeycomb texture and divided butt seam can also enhance the hip line. They are called honeycomb biker shorts, booty scrunch butt lifting, or TikTok butt lifting shorts due to the popularity on the streaming platform.
Yoga pants with waist shaping feature
Although Skims carries hefty price tags, the company co-led by Kim Kardashian who is famous for trendsetting draws its popularity largely from the seamless appearance under your clothes while providing body sculpting. Seamless used to be the trend for bras and panties, and now it is spreading to shapewear and yoga pants.