Base Camp for the Latest Beauty Trends

2024 Premiere Beauty Show Celebrates 30 Years

The 2024 Premiere Beauty Show (Premiere Beauty) took place June 1-3 at the Orange County Convention Center in Orlando, Florida. Celebrating its 30th year, the event featured more than 450 brands, 675 education sessions, and 45 workshops. Premiere Beauty is known as an event for hairstylists, nail technicians, makeup artists, business owners, estheticians, and other professionals in the beauty industry to learn, network, and be inspired by the latest trends and techniques, and we went to get a first-hand look at what was happening and what stood out to us.

The Rise of Curly Hair Products Promises More Diversity in the Beauty Industry

Until last year, curly hair products made up a relatively small percentage of the products at Premiere Beauty. This year, big hair care brands such as Redken, Matrix, and MIZANI have been pushing products for curly hair, forecasting the rising diversity across the beauty industry.

In particular, a special booth titled “The Texture of Change” attracted a lot of attention. It focused on providing customized training for different textures, including curly, coiled, and kinky hair, to provide customers with the best products and solutions. With products and educational programs for all hair types, it is likely to set a new trend in the beauty industry for the future.

Redken, known for its salon-quality hair care products, debuted a new product line at this year’s show, “Acidic Bonding Curls,” dedicated to curly hair.

Currently emerging as a popular hair care brand in the U.S., Amika has garnered attention for its product line for all hair types and natural ingredients.

What Products Caught the Eye of Beauty Experts?

1. Ingredients become a new marketing pitch for brands

Only a few years ago, vegan, eco-friendly, and chemical-free products began to gain traction in the beauty industry. It was remarkable to see that brands have moved on from merely removing chemicals, and now marketing their products with unique and differentiated ingredients. Antioxidants, stem cells, botanical extracts, and microbiome were some of the keywords that were incorporated in the hair care products on display at this year’s show. These ingredients appealed to consumers by suggesting a natural approach to improving hair and scalp health.

Brand K18 introduced a line of products that utilize peptide ingredients to quickly repair damaged hair.

Liss Expert, a hair treatment product brand, showcased products made from stem cells.

2. Styling tools emphasize ease of use

The most popular styling tools at Premier Beauty were feature-focused items that make your styling quicker and easier. In the barber section, cordless clippers with long-lasting removable batteries and detachable blades were a big hit. Pre-cut foil products that are already popular among colorists, lightweight hair dryers and those with quick drying capabilities were popular. These products are expected to significantly improve work efficiency.

Demonstration of the eMERGE clipper at the ANDIS booth. It features removable ceramic blades and a long-lasting lithium-ion battery, and the cordless option gives you more control with faster cutting speeds. It’s a product designed to help busy barbers work more efficiently.

Framar is a brand for tools used for coloring hair. Pre-cut, embossed, non-slip tie-dye foil was the most popular item with colorists.

H2PRO introduced the “Black Diamond” line. Feather-light with quick-drying power, the hair dryer reduces hairdresser’s fatigue and was offered at below retail prices to attendees, providing a great shopping experience.

3. Tape extensions for a more natural look and feel

A lot of innovation in hair extensions was showcased. A gel-nail-like UV-hardening hair gel for hair extensions to be attached to hair, and clear tape extensions that allow for more subtle styling were among the notables.

Hair extension brand Platinum Seamless’s new V Lite demonstrated gel-bonding extensions that can be cured with UV light, which drew a lot of attention. It’s particularly promising for styling bangs, as it provides a highly natural finish.

Hairmaze, a brand that introduced a line of products with hard-to-notice transparent tape.

Students wearing headphones learn about hair coloring on a crowded show floor

VR equipment is set up to provide experience of the future of cosmetology education using virtual reality.

Models with airbrushed makeup brightened the event hall.

Show booth of Olivia Garden was a hit with many attendees with professional blow dry brushes were a hit with attendees