Strategic debut in Miami to connect North and Latin America
The inaugural event of Cosmoprof North America Miami, held on January 23-25, 2024 at the Miami Beach Convention Center, concluded with great success. The Miami event was participated by hundreds of vendors, including top retailers such as Macy’s, Nordstrom, Target, and Sally’s Beauty, as well as CVS Puerto Rico and Walmart Puerto Rico. Notably, the event attracted more than double the number of Latin American attendees compared to Cosmoprof North America, which is held annually in Las Vegas. As an important hub connecting North America and Latin America, Miami provided excellent networking opportunities for retailers and distributors looking to expand into the region.
Exhibitors and categories
Over 700 beauty brands were exhibited at the event, more than half of which were new to the show. The latest products from various beauty categories, including hair care, skincare, fragrance, makeup, and nails, were showcased. The show was divided into three sections: the Cosmopack section, which covered ingredients and packaging materials; the Country Pavilion, which featured exhibitors from various countries; and the Discover Beauty section, which catered to emerging global beauty brands and small businesses looking to enter the U.S. market.
Cosmopack
The Cosmopack section hosted suppliers of ingredients, raw materials, private label products, packaging, applicators, manufacturing automation solutions and more, introducing beauty business buyers to new services and supply chain contacts. This year, we’ve noted beauty tech companies streamlining their manufacturing processes, companies going green and sustainable, and companies offering refillable packaging in particular.
Country Pavilion
The Country Pavilion featured nearly 20 countries from Latin America, Europe, Asia, and the Middle East. This has been an important opportunity for small and midsize enterprises to introduce their products and spread trends to the global marketplace and explore opportunities to work with local distributors and retailers.
K-beauty shined at the Country Pavilion
A standout in the Country Pavilion was the Korea Pavilion, organized by Korean exhibition company KOECO. By showcasing Korea’s exceptional skincare and makeup products, it received a great response from buyers interested in K-beauty from around the world.
Exhibit booths for Latin America, Europe, and the Middle East
Booths for beauty supply brands
The exhibition featured a variety of exhibitors reflecting the latest trends in the beauty supply industry. A trend to note was the predominance of human hair extensions, clip-ins, tape-ins, and hair chemicals aimed at the Latin American and European markets rather than the products geared to African American customers with textured hair. In addition, North American companies made significant advancements in quality and technology in wig, hair care, makeup, nail and eyelash products with cutting-edge technologies, which attracted great interest from global buyers.
KISS PRODUCTS, INC.
KISS displayed products such as cosmetics, nails and eyelashes, hair chemicals, and hair accessories in sections organized by brand, including IVY Beauty, Red by Kiss, KISS, and RUBY Kisses. Each brand showcased products and services that reflect the characteristics of their home market, based on which they aim to solidify their presence in the global marketplace.
Event and education highlights
Education was a key component at the show, and attendees benefited greatly from the insightful seminars and panel discussions offered at ‘CosmoTalks’ and ‘Cosmopack Education’. Topics such as “Analyzing the Latin American Beauty Market” and “Innovations in E2E Integration for Finished Goods Production” were of particular interest.
Miami COSMO TREND Report 2024
The 2024 Miami Cosmo Trend Report highlights the latest trends and innovative products in the beauty industry. The report was published in collaboration with BEAUTYSTREAMS, which analyzed products from various brands that participated in the event and discovered five key trends.
- ‘SHIELDS UP’: products that can protect the skin from environmental stress and pollution gained traction. These products feature antioxidants, chemical protection, UV protection, and inflammatory relief.
- ‘FRIZZ FIGHTERS’: Hair care products to combat frizz in humid climates were of particular interest. These products use natural ingredients or include oxygenating technology to prevent frizz and strengthen hair.
- ‘KISS & TELL’: lip color, which has been out of the spotlight for a while due to mask wearing, is making a comeback. Products with skincare ingredients, boasting natural color expression, and combining both lip care and volume are leading the trend.
- ‘COLOR GUARDIANS’: new products have emerged to protect and strengthen hair during hair coloring. These new kinds of products rebuild hair fibers during coloring and strengthen hair with natural active ingredients.
- ‘FUNGI-TASTIC’: skincare products utilizing various types of mushrooms are gaining traction. These products hydrate the skin, reduce wrinkles, improve elasticity, and more.