The More Crazy Braiding Gel Gains Attention with Insane Hold
Among the most competitive categories in beauty supply stores is hair gel, a staple and essential for Black hairstyling. Shelves are packed with dozens of brands, and both customers and beauticians have their ‘loyal favorites.’ In this fierce market, one brand has recently stood out with a bold name and strong presence: The More Crazy. From its launch, it quickly gained attention through word of mouth among stylists, rapidly securing a place at the center of the market. BNB spoke with the head of product development to hear firsthand about how The More Crazy was created and why it has earned such trust in the field.
BY HEEJIN SONG
Q: The gel market is already highly competitive. What made you decide to develop a new brand?
A: That is true. Hair gels are everywhere on the market. Yet in conversations with beauticians, the same complaints kept coming up. “The hold is strong, but it leaves white flakes over time,” or “The scent is too strong and bothers customers.” That made me realize the market did not need just another gel. What was needed was a product that beauticians could confidently recommend and customers could trust and use with ease.
Q: I heard your first attempt was an edge gel.
A: Yes. We visited a factory that produces well-known brands and made our edge gel on the same production line. At first, I honestly thought, “This is good enough.” But when beauticians tested it, they all shook their heads. The issue was flaking. Interestingly, the same problem exists in a famous brand’s gel, yet people “accept it” simply because of the brand name. That experience showed me the power of branding and convinced us to build a brand defined by ‘performance,’ not just by a ‘name.’
Q: So that is why you conducted so many blind tests during development.
A: We gathered all the bestselling gels on the market, removed their labels, and had beauticians test them directly. The results were clear. Professionals focused on three key factors:
- A clean formula with no flaking
- Strong, long-lasting hold
- A subtle, comfortable scent
These three elements became the foundation for developing The More Crazy Braiding and The More Crazy Loc.
Q: What was the most difficult part of the development process?
A: Strengthening the hold always caused flaking, and reducing flaking weakened the hold. We made dozens of samples, tested them in the field, and revised them repeatedly based on feedback. After countless trials and adjustments, we finally achieved the formula we have today.
Q: How is The More Crazy different from other products?
A: First of all, we are confident in its hold and its resistance to flaking. The real difference shows up during braiding. Normally, beauticians spray water as they work to keep sections smooth and connected, but with our gel, that step is unnecessary. The formula is naturally moist and elastic, so it blends and sets smoothly without added water. This reduces styling time and improves the overall finish. Hearing beauticians say, “My work time has been cut in half,” is the most rewarding feedback.
The More Crazy Loc delivers strong, all-day hold true to its name. Despite its strength, the hair does not become stiff. The oil-based ingredients condition the strands and add shine, keeping hair healthy and natural even after styling.
Q: How did you decide on the scent?
A: Since beauticians use gel all day, many said strong fragrances can be tiring. We chose a subtle scent that does not linger, making it light for customers and comfortable for professionals to use all day.
Q: I saw a fun video on TikTok where you stuck the gel container and even a trash bin to the wall.
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@noblessehairs Replying to @speedway3888 Hold Test… or Fail?🤔 Our TheMORE CRAZY Braiding Gels are available on amaz4you.com and the TikTok Shop #braidinggels #braidinggel #hairproductreview #braider #braidgelextrahold #braidstyles #braidgels #braidgelreview #fyp #fypシ #foryou #foryoupage #trending #viral #TheMORECRAZY #crazybraidinggel ♬ Embrace It – Ndotz
A: Yes, we wanted to show it in a playful way, so we did a small experiment. The container was full and quite heavy, but when we applied the gel to the surface and pressed it against the wall, it surprisingly stayed there. Even the office trash bin did too (laughs). It was not because the gel was sticky, but because the formula itself has strong holding power. We wanted to demonstrate that strength memorably, while still keeping the product balanced so that even with such firm hold, hair looks natural.
Q: What was the initial reaction from beauticians in the field?
TikTok Video Hits 1.1 Million Views
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A: At first, they were honestly skeptical. The mood was, “Here comes another new brand.” But after trying it, many said, “I want to use this again.”
Q: How did you approach pricing?
A: We kept the quality intact while setting an accessible price. As a new brand, it was important to lower the barrier so people could try it. We believe that once customers experience and are satisfied with it, they will naturally repurchase. For BNB magazine subscribers, we offer 100ml free with the purchase of 500ml. This way, stores can stock both large and small sizes and sell flexibly to meet the needs of different customers.
Q: What direction will The More take in the future?
A: For now, we will focus on braiding gel and Loc cream. We want to first build trust that “The More Crazy products are reliable.” Later, we may gradually expand into other categories that beauticians need most, but the core principle of including only the performance essential for the field will not change.
From Texas, With Style – A Braider’s Candid Review
Snatched by Skye
7521 N Loop 1604 E, Live Oak, Texas
Instagram: @_hairbyskyee
“I have been using The More Crazy Braiding and The More Crazy Loc consistently. During braiding, the hair stays smooth while staying firmly held to the ends, which is very satisfying. Crazy Loc in particular provides stronger hold than any product I have used so far, and not just me, my clients love it too. I often hear that styles last longer, which lets me recommend it with even more confidence.”
