Share Beauty, Spread Love
EBIN CARES: Direct Outreach Beauty Retail Campaign
EBIN NEW YORK is revitalizing beauty supply stores nationwide through its community program, ‘EBIN CARES.’ This brand experience campaign works directly within local communities, promoting cultural connection and shared values. Led by trained brand ambassadors, the program partners with beauty supply stores, salons, and local organizations to foster engagement and cultural relevance.
Launched in 2024, the program quickly expanded to a national scale within just over a year. With more than 120 events held to date, including over 80 in the past five months, it has established itself as a standout community-focused campaign. EBIN CARES is currently active in regions with strong African American and multicultural communities such as New York, Georgia, and California, with plans to expand into Canada and the Caribbean.
Under the slogan “Share Beauty, Spread Love,” EBIN CARES delivers tangible value through trust-building with local customers, expanded access to beauty products, and impactful brand experiences. The program aims to drive sales and build long-term partnerships with retailers, offering structured support from premium kits to digital content that ensures strong satisfaction on both ends.
(WHY) Why EBIN CARES Is Popular
“The setup, engagement, and energy were outstanding. Visitors left with excitement—and products in hand.”
— EBIN CARES partner store
- Deliver immersive offline brand events
- Enhance shopping through product trials and education
- Support underserved communities and beauty entrepreneurs
- Strengthen retail partnerships through co-branded promotions
(HOW) How to Apply for EBIN CARES
- Submit participation request
- EBIN team initiates outreach and communication
- Schedule alignment and customized planning
- On-site execution and marketing kit support
Event support includes premium merchandising kits (on request), on-site setup and brand ambassador deployment, plus pre- and post-event digital content creation such as highlight videos, Instagram stories, and local promotions, enabling easy and professional brand promotion.
