RED PRO’s Game-Changer ‘GROOMANE’
Full-Scale Targeting of Men’s Grooming Market
RED PRO, the professional barber brand under KISS Group, unveiled its premium men’s grooming line, GROOMANE, at CT Barber Expo 2025 in Connecticut, held May 18–19. In its second year at the event, the brand expanded its booth more than fivefold, signaling a strong push for strategic growth. GROOMANE’s full-range debut covering beard care, skincare, and hair color has firmly established its presence in the men’s grooming market.
GROOMANE Debuts as Premium Men’s Total Care Brand
RED PRO’s new line, GROOMANE, is a premium men’s grooming range offering total care solutions for beard, skin, and hair, tailored to the modern lifestyle. Its hero product, the beard oil, features natural ingredients to nourish both facial hair and skin with a clean finish. The beard balm combines styling and moisture care in one, highlighting ease of use and long-lasting hold. Also unveiled were a range of products including: △ a low-irritation shaving gel, △ a refreshing aftershave cologne, △ an exfoliating toner, △ volumizing shampoo and conditioner, and △ a beard serum for healthy growth. The Line-up Color Enhancement range designed to naturally cover thinning areas, define hairlines, and fade cuts was especially well received by professionals for its quick-drying formula and strong staying power.
Differentiated Through Experience-Driven Booths
RED PRO drew attention with an experience-focused booth. A demo zone allowed visitors to test top-selling tools like cordless clippers, trimmers, and blow dryers, highlighting powerful motors, precision blades, and ergonomic design. A separate area showcased the newly launched GROOMANE line, offering hands-on product trials that sparked strong interest. One attendee remarked, “The scent, texture, and design all felt premium,” adding that the beard balm was especially impressive for its non-sticky, natural finish. The booth also featured live styling shows and product demos by well-known barber influencers, along with masterclasses for professionals. This year’s program expanded to include new sessions on beard styling and hair coloring, earning praise for its practical focus.
“Premium Era of Men’s Grooming” Highlighting Tech Infused with Brand Philosophy
A RED PRO representative said, “GROOMANE will empower men’s self-expression and confidence,” leading a new grooming culture with products combining technology, sensibility, and practicality. They also shared a vision to expand their product lineup built on advanced hair appliance technology to satisfy both professionals and consumers, setting a global grooming standard.
