Mastering Kids’ Hair Trends
What styles and products do moms prefer?

Summer is the most active season for the kids’ hair market. This year, the focus will be on scalp health, curl care, and gentle protective styles that highlight individuality. With the rise in mixed-race children, understanding diverse curl textures has become essential, and natural brands catering to ingredient-conscious parents are rapidly growing. Now is the time for a kids’ hair sales strategy that considers style, safety, and cultural sensitivity.

Rise in Mixed-Race Children & Curl Texture Diversity

As of 2025, the number of mixed-race families and multiracial children in the U.S. continues to rise. Experts predict that by 2050, mixed-race individuals will make up 21% of the population, with a particularly rapid increase in Black mixed-race children. In this context, beauty supply stores now regularly cater to young customers with curl textures ranging from 3A to 4C. Many parents express uncertainty, saying, “My child’s hair texture is different from mine. I don’t know what products to use.” Stores now need to adapt their product selection, displays, and customer guidance. Offering products tailored to different curl types, such as water-based leave-ins, gentle detanglers, curl-defining creams, and natural oil-based moisturizers, can build trust. Incorporating simple curl type guide cards or visually distinct display sections can increase customer satisfaction and repeat visits. Considering curl texture diversity thoughtfully will give stores a competitive edge.

Curl Care Tips by Type

SheaMoisture Kids
Extra-Moisturizing Detangler

Coconut Oil, Hibiscus, Slippery Elm –Tangle prevention, Moisture supply

Cantu Kids
Curling Cream

Shea Butter, Coconut Oil, Honey – Curl defining, Non-irritating

Mixed Chicks
Leave-In Conditioner

Sunflower Seed Oil, Jojoba – Low residue, Lightweight application

SheaMoisture
Curling Butter Cream

Shea Butter, Coconut Oil – Intense moisture, Adds shine

Olive Babies
Detangling Leave in Conditioner

Aloe Vera, Argan Oil, Shea Butter – Soft, Lightweight feel

Camille Rose
Brown Butter Melt

Butter Blend + Marshmallow Extract – Shine & Softness

Taliah Waajid
Tangles Out Today Detangler

Herb Extracts, Shea Butter – Nourishing, Gentle formula

Aunt Jackie’s
Baby Curls Custard

Shea Butter, Flaxseed – Frizz control, Curl defining

Just For Me
Hair & Scalp Butter

Shea Butter, Castor Oil – Intense scalp & Hair hydration

Top 3 Summer Kids’ Hair Trends

With the change of seasons, kids’ hairstyles are evolving. In summer, when exposure to sweat, UV rays, and moisture is high, hairstyles that balance long-lasting hold, minimal scalp irritation, and styling fun are gaining popularity.

©Youtube@goddess.handz

1. Point Color Braids + Ribbon & Bead Combination
Pastel or neon-colored braids paired with soft, jelly-like beads and ribbons create the perfect summer vibe! Colorful styles allow kids to express their own choices, boosting their self-esteem.

©Instagram@fashionnova kids

2. Edgy Side Pony + Natural Curls
A neat style that emphasizes natural curls while staying tidy. Using edge control to smooth flyaways and curl-defining cream to maintain bounce ensures that active kids can keep their style intact all day.

©Tiktok@isntdeelovely

3. Twists + Butterfly & Accessories
Twist styles reduce scalp irritation while maintaining durability, making them one of the most popular protective styles among moms. Adding butterfly clips or beads enhances the child’s individuality.

Recommended Summer Style Products

Donna Jellyish Hair Beads – No noise, lightweight jelly material for a comfortable fit

RastAfri Kids 3X Freed’m-Silky-Braid – Various color combinations + unicorn tinsel included

TREND By KYUNGHYUN HAN
BNB 매거진 2025년 5월호 ©bnbmag.com