Kiss men’s grooming brand ‘GROOMANE’ makes its first appearance at LV Barber Expo

Kiss’s men’s grooming brand GROOMANE made its debut at the LV Barber Expo 2025 held on September 28 in Las Vegas. As the largest barber event on the U.S. West Coast, the expo marked the brand’s first official introduction to barbers and consumers in the region, signaling the start of its full-scale market expansion.

Setting a New Standard in Men’s Grooming

Unveiled at the show, GROOMANE presented a total care line that spans beard oils, beard balms, skincare, and hair color. The signature Beard Oil, developed with natural ingredients, is designed to nourish both skin and beard, while the Beard Balm combines styling and moisturizing benefits.

The lineup also included shaving gels, aftershaves, toners, beard serums, shampoos, conditioners, and specialized color-enhancement products, covering every step of a man’s grooming routine.

Live Demos by Celebrity Barbers Chris & Youseff

At the booth, renowned barbers Chris and Youseff took the stage for live demonstrations of beard styling and hair coloring using GROOMANE products. Their refined techniques, combined with the brand’s product performance, drew enthusiastic responses from attendees. One visitor noted, “Seeing well-known barbers demonstrate in real time let us witness the effectiveness of the products instantly. The natural yet polished beard styling achieved with the Beard Balm was especially impressive.”

Shaping a New Culture in Men’s Grooming

A GROOMANE representative commented, “Through our first participation at LV Barber Expo, we were able to officially launch the brand to the public. GROOMANE is committed to supporting men’s self-expression and confidence, and we aim to grow as a trusted name in the grooming market.”

Backed by Kiss’s long-standing expertise in technology and design, GROOMANE—and its professional grooming line RED PRO—plans to continue expanding its range for both barbers and self-styling consumers, strengthening its global presence in the men’s grooming industry.