“”Marketing Results Proven by Data is True Trust””

Focus on Your Business,
WDM Will Handle Social Media Marketing

Today’s customers first use smartphones to check products on social media, search for stores on Google, and review feedback before visiting. As shopping behavior evolves, many beauty supply owners recognize the need for digital marketing but feel unsure of ‘where to start.’ The WDM (Web & Digital Momentum) service offers a solution, providing integrated support throughout the entire digital marketing process, from setting up SNS accounts to creating content and engaging with customers. With just one hour of monthly investment and an affordable cost, it delivers professional marketing results for busy store owners. To learn more, we spoke with Jinwoo Lee, Director, and Jaechang Lee, Manager of the WDM team.

No Worries for Beginners: A to Z Full Management Service

Beauty supply store owners often express technical concerns about digital marketing, especially “unfamiliarity with social media” and its “overall complexity.” The WDM service addresses these issues by managing the entire process, including creating social media accounts, posting regularly, editing and uploading reels (short videos), as well as website development and Google SEO (Search Engine Optimization). Essentially, it covers all aspects of digital marketing.

The service’s flexibility in content creation is a key strength. Store owners can send promotional photos for WDM designers to create attractive social media posters. If photos are unavailable, providing the product name allows WDM to source images and complete the content. For owners struggling with photography, WDM offers composition samples and shooting guides, ensuring a thoughtful and supportive approach.

A website and Instagram account of a beauty supply store, managed by the WDM team from creation to full digital marketing.

Marketing Completed with a Single Barcode

Unlike traditional marketing agencies, WDM offers a smart system that converts customer engagement into sales. When a store owner selects a special offer, WDM creates a coupon with product details and a barcode and posts it on the store’s SNS. Customers show the coupon on their smartphones, and the discount is automatically applied at checkout when the barcode is scanned.

“When customers visit after seeing a coupon on SNS and scan it, the record is automatically saved. Within months, this data becomes a valuable asset for marketing strategies,” explains Manager Jaechang Lee. He adds that coupon usage data can help analyze popular products and peak engagement times. Depending on the store’s operation, data can also be collected through SNS content rather than coupons.

A monthly event discount barcode post, created by the WDM team and the store owner, is shared on SNS.

Marketing that Attracts Regulars, Managing Online Image Simultaneously

Another benefit of the WDM service is building a loyal customer base. By consistently sharing events and updates each month, customers start checking the store’s news through SNS. Some stores even report customers asking, “Is there anything new this month?” To maintain communication, WDM provides QR codes for in-store use and offers store owners simple tips to encourage customers to follow SNS naturally.

Additionally, WDM manages online reviews by thanking customers for positive feedback and alerting store owners to low ratings for prompt responses and strategy discussions. In cases of clearly malicious reviews, WDM handles reporting and deletion requests on Google.

Always Communicating via KakaoTalk, Building Trust 24/7

The most important element for the WDM team is ‘communication.’

What WDM values most is “communication.” Before starting the service, the WDM team always emphasizes one thing to store owners: “The more actively you communicate with us, the more we can do for you.”

WDM’s communication is simple and effective. A KakaoTalk group chat is used for real-time marketing discussions. For example, when a store owner shares a featured product, the team quickly creates and sends a poster through the group chat. For seasonal events, content ideas are proposed, and feedback is exchanged instantly.

“If we can’t reach the store owner, we feel more anxious,” said Director Jinwoo Lee with a laugh. The WDM team also prioritizes prompt message responses to ensure store owners never feel left waiting.

Marketing Performance Measured by Data, Not Feelings

Manager Jaechang Lee of WDM tells store owners, Mr. Kim, who finds a day isn’t enough to manage his store, and Mr. Park, who feels overwhelmed by digital marketing, “One hour per month is enough.” He adds, “We guide you in the beginning, and after three months, you’ll get used to it.” This simple process leads to actual sales because store owners’ decades of business insight serve as the foundation for marketing ideas. Director Jinwoo Lee notes, “Owners already know which products will sell each season. We translate that into digital strategies and prove the results with data.”

Marketing results are tracked through reports on Instagram impressions, click-through rates, follower growth, website traffic, and coupon usage.

Results are measurable and clearly shown through monthly reports, including Instagram impressions, click-through rates, follower growth, website traffic, and coupon usage. Google Analytics provides customer demographics data, allowing for targeted ad strategies when needed. However, WDM does not recommend advertising blindly. They first analyze the data to assess whether paid ads are truly effective and suggest only strategies that are essential for the store owner.

WDM’s biggest advantage is enabling store owners to execute effective marketing with expert support, without complex technology or major time investment. Its POS-linked data strategy lets owners see ‘how marketing directly impacts sales.’ In an era where digital is essential, WDM is a practical partner that helps owners enjoy the benefits of professional marketing while focusing on their core business.

STORY By SEYOUN JANG

BNB 매거진 2025년 9월호 ©bnbmag.com