Eyelash Sales Activation Strategies

• Capture attention with standout items
  During holidays, graduations, and wedding season, unique eyelashes draw interest. Bold colors, glitter, and voluminous designs appeal to customers preparing for special occasions. Even a small display of statement pieces can energize both sales and store atmosphere.
  

• Offer latex-free glue for sensitive skin customers
  Proteins in latex-based glue can trigger allergies. Recommending latex-free options demonstrates care for sensitive-skin customers. Many Made in Korea products fall into this category.
  

• Suggest complete eyelash sets
  Customers often forget glue or remover when picking up lashes alone. Displaying them together with a “set discount” sign naturally encourages add-on purchases.
  

• Provide reuse guides for premium lines
  Premium eyelashes are durable and can be reused multiple times after cleaning. Providing a simple cleaning and storage guide helps customers view them as ‘worthwhile investments, despite the higher price.’
  

• Link to trends with SNS keywords
  Shoppers follow trends through TikTok and Instagram hashtags (#wispyLash, #DramaLash). Small tags or POP displays with these keywords highlight trending styles. A QR code linking to tutorials enhances engagement.
  

Nail Sales Activation Strategies

• Learn from big-box displays

Displays at local Target or Walmart reflect customer data and buying patterns unique to each area, including preferred colors, age groups, and cultural traits. Observing these layouts provides useful cues for tailoring in-store assortments.

• Press-on nails sell by design, not brand

Customer choice in press-ons is driven more by design variety than brand loyalty. Stock reliable basics such as French tips and solid colors alongside seasonal, event-driven, and social media- inspired styles to raise satisfaction.

• Address cultural and generational needs

For many, salons are cultural spaces for relaxation. Stores should position products as quick and convenient alternatives, targeting younger customers. Emphasize benefits that “reduce hassle,” such as remover pads, simple adhesives, and nail protection items. POP cards with messages like “Salon quality in 5 minutes” can trigger immediate purchases.

Main Types of Nails

Applying – Polish Nail

• Traditional manicure applied with polish.
• Advantages: Affordable, easy to apply, quickly reflects trends and colors.
• Disadvantages: Short wear (usually 3–5 days), requires frequent touch-ups.

           Gel Nail

• Cured under UV/LED lamps
• Advantages: Lasts 2–3 weeks, high gloss, and color retention
• Disadvantages: Removal is cumbersome, and frequent use may damage nails

Attaching – Acrylic Nail

• Powder and liquid mixed, and hardened on the nail
• Advantages: Strong, allows customization of length and shape.
• Disadvantages: Can feel thick, removal may damage nails

          Press-on / Artificial Nails

• Pre-designed nails applied with adhesive.
• Advantages: Easy, affordable, diverse designs, quick replacement.
• Disadvantages: The adhesive may not last, and it can fall off in a few days.

Coating – Dip Powder Nail

• Nails dipped into colored powder for coverage.
• Advantages: Longer-lasting than gel (up to 4 weeks), durable finish.
• Disadvantages: Difficult to remove, frequent use may weaken nails.

Hot Nail Trends for 2025

Hair Color Sales Activation Strategies

• Brand-loyal customers

Hair dye shoppers have strong preferences and rarely switch once accustomed. Stores should secure steady a stock of core brands that sell consistently.

• Localized product mix

Carrying brands used by nearby beauty schools or salons naturally aligns with customer demand and helps build a loyal base.

• Staff role in sales support

Reminding customers of related supplies is both considerate and revenue-boosting. When a requested shade is unavailable, staff should be ready to suggest comparable options from other brands.

• Boost basket size with add-ons

Most customers arrive with a specific product in mind. Suggesting gloves, shower caps, or other accessories can lift the basket value. Offering low-cost items as complimentary extras enhances store competitiveness.

• Key brands
• Adore: Major brand with 200+ shades, meeting diverse color needs.
• Bigen: Specialist in gray coverage with strong loyalty among middle-aged customers.

Hair Color – Key Types

1. Box Dye

• Features: Affordable and convenient, for self-application, mostly permanent colors → root touch-ups needed
• Advantages: Easy to purchase, comes as a complete set, low entry barrier
• Limitations: Limited uniformity in color, harder to manage hair damage

2. Semi-Permanent

• Features: Fades gradually after 4–8 shampoos, low damage, shows vividly on bleached hair
• Advantages: Enables bright colors (pink, blue, purple), popular with younger users
• Limitations: Weak color on dark hair

3. Color Manicure

• Features: Coating type, adds gloss, smoothness, and color
• Advantages: Shows red/purple tones even on dark hair, natural fading
• Caution: Risk of scalp staining

4. Purple Shampoo

• Features: Toning shampoo for bleached, ash, or blonde hair
• Advantages: Neutralizes yellow/orange tones, maintains cool tones, improves gray/white hair appearance
• Limitations: Only maintains or corrects tone, does not color hair

Hair Color Market by the Numbers