The Black Hair Market, Driven by Style
The Black hair market is changing faster than ever. In particular, hairstylists and beauty influencers on social media are showcasing a wide range of looks, and that has accelerated the spread of trends far beyond what we saw in the past. To turn this shift into a new growth driver for the beauty supply market, the key for retailers is style driven purchasing. In the past, brand and price were the main factors behind buying decisions. Now, consumers are increasingly trying to recreate styles they saw on social media and then working backward to purchase the products needed to achieve that look. In this article, we highlight notable hair trends and organize the items stores can recommend right away.


















