ED Beauty Showcases
‘ARRIA’ Brand at MAGIC Show
Blending Fashion and Fragrance to Present ARRIA’s Lifestyle Experience
RED Beauty, part of the KISS Beauty Group, participated in MAGIC Las Vegas 2026, held February 17–19 at the Las Vegas Convention Center in Nevada. MAGIC Las Vegas is one of the largest fashion trade events in the United States, bringing together a wide range of brands and retailers. This year, the show drew more than 134,000 visitors from across the U.S. and overseas. At a booth expanded from the previous year, RED Beauty presented a variety of products including apparel, jewelry, and accessories, actively introducing ARRIA to the fashion industry as a total fashion brand.
At the exhibition, ARRIA refined its existing core lines while also unveiling new items such as sweatshirts, pants, and graphic T-shirts. The products, offered in a range of colors and stylish designs, drew strong attention from attendees. Visitors to the booth had the opportunity to experience ARRIA’s overall style and brand mood firsthand, showing notable interest in the new releases. In particular, a collaborative display with the company’s fragrance brand Etlee presented ARRIA’s distinctive lifestyle concept by combining fashion and scent, offering a differentiated experience that was rarely seen at other booths.
One buyer who visited the booth commented, “The quality and variety of the products are impressive, and the assortment is clear enough to be immediately applied to in-store displays.” A RED Beauty representative explained, “ARRIA is a brand that proposes a unique lifestyle rooted in fashion, and participating in the MAGIC Show is part of our long-term efforts to introduce the brand’s identity and appeal to a broader audience.” The representative added, “As brand awareness grows in the U.S. market, we expect that more consumers will naturally begin looking for ARRIA products in Beauty Supply Stores as well.”
