The Current Trend: Social Media and Theft Culture
As social media views and attention translate into influence, even crime has become a form of performance. About 4–5 years ago, videos began circulating of people flaunting stolen goods or sharing theft methods, popularized under the term “Borrow Haul.” Stolen items are presented as if they were “borrowed” during a shopping spree, while comment sections—filled with questions and answers about theft methods—turn the crime into a kind of game. This trend is especially troubling because it encourages copycat behavior, particularly among teenagers. More recently, the term “Racking” has spread. In this format, individuals display items taken from store racks all at once, with such videos continuing to circulate. Retailers should pay close attention to this content, as it openly reveals the methods and patterns of actual theft.
Stolen goods displayed, with stealing tips exchanged in the comments.
Items shown by category, with commenters justifying theft through financial hardship.
“Proof photos” taken in stores, showcasing stolen items and their total value.
Practical Measures to Minimize Losses
- Re-evaluate store layout: Organize products systematically, optimize customer flow, and avoid blind spots or overstocked shelves. Place high-value items (perfume, premium hair products, or cosmetics) within sight of the checkout counter.
- Enhance employee training: Studies show that friendly customer service helps deter theft. Treating customers kindly conveys the message, ‘I care about you,’ and ultimately helps prevent shoplifting.
- Install security cameras and mirrors: Position cameras in visible spots—signs of surveillance alone can deter theft. Use convex mirrors to reduce blind areas.
- Post clear warnings: Display signs such as ‘This store is under video surveillance’ or ‘Theft is punishable by law’ at entrances and throughout the store.
What Should You Do After Catching a Thief?
The real challenge begins after a thief is caught. Police often take time to respond, and stores cannot hold offenders for long. But doing nothing risks branding the store as an ‘easy target,’ encouraging more theft. Walmart counters this with strict preventionand consistent response guided by a clear manual. Beauty supply stores should adopt a similar cycle—prevention, response, and follow-up—to build a strong, long-term defense.
| Walmart’s 2025 Shoplifting Response Policy |
Key Lessons for Beauty Supply Stores |
Zero Tolerance
Reporting habitual thieves to the police, regardless of item value |
Never create an environment where “small thefts are overlooked.” Report habitual offenders when caught. |
Civil Demand Letter
Charging offenders for merchandise cost plus administrative fees |
While difficult to enforce in practice, it is important to know that you may also claim additional costs. (Subject to local regulations) |
AI Surveillance and Real-Time Analysis
Detection of tag removal, loitering, and concealment by AI cameras |
Even without advanced systems, stores can deter theft with security mirrors, streamlined layouts, and basic security cameras. |
Role of Security Personnel
No physical restraint; observe, document, report to manager/police, request voluntary cooperation |
Approach calmly and discreetly: “Sir/Madam, it appears [item] wasn’t scanned. We need to verify.” |
Detection Procedure
• Items worth $25+ or repeat offenders → Calling police
• Demand item return → Ban entry →Court summons or civil claim |
Stores should maintain a clear manual:
1. Detection → Ask customer to put the item down
2. High-value or repeat cases → Report to police
3. Banning future visits |
Legal Consequences
Prosecution or guilty verdict → Criminal record
Non-citizens will face immigration or employment risks |
Notifying customers that ‘even small items leave a criminal record’ helps create a deterrent. |
Follow-Up Steps Even Without an Arrest
Ban entry, record in internal database, and pursue civil claims |
Consistent follow-up such as banning entry and reporting to police prevents the perception that “nothing happened.” |
Where to Start with Store Security? Interview with Zone Tech President Bong Jin Lim
Current Situation and Trends — “Security Requests Are Increasing”
Theft in beauty supply stores shows no signs of slowing. It’s not just about hiding merchandise—some thieves use specialized tools to remove sensors, conceal items in umbrellas, or even involve children. Methods are becoming more sophisticated and unpredictable, with regular-looking customers sometimes revealed as “veteran thieves.” President Lim noted, “Simply installing security devices creates a strong psychological deterrent and significantly reduces crime.”
Equipment and Solutions — “From Stickers to Hard Sensors”
The most common security devices are sticker sensors and hard tags. Because security cameras are mainly used after an incident, small stores can achieve effective deterrence with sticker alarms alone. Stickers are applied directly to products, while hard tags are better for bulkier items like hats, clothing, and wigs. Effectiveness depends largely on adhesive strength: premium sticker glue and durable hard tags provide reliable protection while minimizing inconvenience. Recently, patented solutions have been introduced for thin products like Apple Pencils, addressing previous limitations.
Cost and Maintenance — “It Lasts Longer Than You’d Think”
Security equipment is more durable than expected. President Lim noted, ‘Most machines operate reliably for over 15 years.’ The most common issue is false alarms, usually caused by LED lighting or metal products interfering with radio waves. ‘In 99% of cases, it’s interference from specific items. Identifying and rearranging them usually solves the problem,’ he explained, adding that sending photos to support often resolves it quickly.
Practical Tips and Advice — “Invest Smart, Respond Wisely”
Installing security equipment during store setup is most efficient. If shelves are already stocked, machines can be placed and items slightly rearranged. Matching sensors to product types is also essential—for instance, hard tags on wig necks and round sticker sensors under nail polish bottles. President Lim, whose spouse runs a beauty supply store, stressed: “Rather than punishing mistakes, it’s more important to prevent future ones. Business is a long-term endeavor, so wise responses are key.”
Download Shoplifting Incident Report
COVER STORY By BNB Magazine
BNB 매거진 2025년 11월호 ©bnbmag.com
