Explore Head-to-Toe Beauty Picks to Boost Summer Sales!

As the sun intensifies and outdoor activities increase, consumers gravitate toward products that are both practical and seasonally appropriate. Within the Black community especially, summer brings a heightened interest in hair-protective styles and treatments, complexion-enhancing makeup, and bold accessories that showcase individuality. Discover this summer’s head-to-toe must-haves designed to excite beauty supply shoppers and energize your store.

Absolute New York
Charm Boost with Subtle Sparkle! – Shimmer Silk Glow

With more skin on display in summer, body complexion matters. Absolute New York’s Silk Glow Body Oil delivers a healthy, radiant glow with subtle shimmer. Lightly applied to the collarbone, shoulders, or legs, it creates a luxurious finish without being overpowering. Available in a variety of scents and shades to suit customer preferences.

EBIN New York
Sweat-Proof Power – Lace Bond Spray

Wonder Lace Bond Lace Melt Spray offers a strong, sweat-resistant hold that “melts” lace seamlessly into place. Silk protein, vitamin E, and keratin protect the scalp and hairline, while rosemary mint helps control excess oil and soothes irritation. It secures wigs in place even during intense workouts or outdoor activities while providing scalp care, making it a highly satisfying choice for customers with active lifestyles.

Firstline
Flawless Hairline Finish! – Evolve Edge Brush

Summer heat and humidity make it hard to keep hairstyles intact, especially when it comes to taming edges. The Evolve Edge Brush by Firstline is a cult favorite among Black customers. With a soft brush on one side and a comb or mini spatula on the other, it effortlessly smooths baby hairs. Paired with edge control, it helps maintain a polished look all day. Available in a range of colors and designs for added fun.

Genesis
Style and Care Together! – Open Top Bucket Hat

Even under the summer sun, style stays a priority. For customers with curls, long hair, afros, or braids, an open-top bucket hat is a must-have item. The open-top design preserves volume for a natural look without flattening the hair, and the satin lining helps protect hair strands and prevent breakage. An adjustable string ensures a secure fit, and a variety of colors allows wearers to showcase their style.

Goiple
Cool and Hydrated to the Roots! – Braid Spray Rose Mint

Goiple Braid Spray is a daily essential for customers dealing with scalp itchiness and discomfort in the summer heat. Made with natural ingredients, it’s safe for sensitive scalps. Rose and mint work to soothe, cool, and hydrate, helping braided styles stay neat and fresh. A quick spritz adds shine and moisture, making it perfect for everyday use across a variety of hairstyles.

IVY Beauty
The Most Stylish Way to Shade Yourself! — Fashion Sunglasses

Sunglasses are a summer essential that has long evolved beyond UV protection into standout fashion statements. Display IVY Beauty’s trendy yet affordable styles in prominent store locations. Offering a variety of styles such as cat-eye, oversized, and retro will instantly capture the eye of summer fashionistas.

Joy Jewelry
All Eyes on Ankles! Summer Shines Bright – Anklet

Ankle bracelets are a must-have accessory for summer fashion. Worn with sandals or slippers, they add a subtle yet stylish touch without overwhelming the look. Joy Jewelry’s anklets, known for their diverse designs and affordability, remain popular. From simple chains to charming pendants, the collection caters to a wide range of customer tastes.

KISS New York
Summer Colors Bloom at Your Fingertips! – Press-On Nails

Vivid and cool-toned nails take center stage in summer. KISS New York’s nail products, known for their broad color spectrum, designs, and affordability, continue to gain steady popularity. Press-on nails, in particular, appeal to busy women and young nail art enthusiasts for easy style changes. Let’s feature vibrant neons, cool pastels, and sparkling glitters on front shelves to captivate customers this summer season.

Lela by AB Plus
Hydrating and Refreshing! – All In One Aloe Mist

All In One Aloe Mist is the perfect choice for customers looking to refresh their face, body, and hair with a single product during the hot summer. Enriched with vitamin E and collagen, it locks in moisture and imparts a natural glow. Aloe helps soothe irritated skin, while the lightweight daily formula mists easily over the entire body, resonating with customers seeking a “cool and hydrated summer.”

NICKA K New York
A Spoonful of Fruit for Your Lips! Hydrated and Radiant – Fruity Lip Gloss

Summer makeup calls for lightness and freshness. Nicka K New York’s Fruity Lip Gloss is loved for its vibrant color payoff and moisturizing feel at an accessible price. Its fruit-inspired scents complement the summer mood, and the lightweight, non-sticky finish keeps it comfortable even in hot weather.

Rosée & Co
Cool Eyes! Enchanting Charm – Color Contact Lenses

Rosée & Co color lenses offer an affordable way to enhance eye appeal, making them popular among young consumers. Their range includes natural browns as well as refreshing grays and blues, fitting perfectly with summer styles. FDA-approved and NCLE-certified, Rosée & Co also provides insurance documentation tailored for franchise stores.

The One
Sparkling Summer Accents – Summer Spark Body Jewelry

The ONE’s Summer Spark body jewelry collection features premium surgical steel for allergy-free wear. With intricate details and shimmer, it adds vibrancy to summer looks. Built for durability, it balances fashion with quality and sustainability, making it a standout choice for customers seeking a touch of everyday elegance.

Target Summer Item Sales! Boost Both Customer Satisfaction and Revenue

These head-to-toe summer essentials perfectly address consumers’ desire for light, fresh, and stylish products. Affordable and practical, they encourage shoppers to visit more often and linger longer. Adding sunscreens and travel-friendly mini sizes will further elevate the in-store experience. Let’s position beauty supply stores as trusted one-stop shops for a wide range of summer essentials, offering trendy yet practical products that bring fresh energy to the store this season. Small adjustments can lead to significant growth in summer sales.

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