Sales strategy ideas to attract male customers 💡🛒
Create a ‘Men’s Grooming Zone’
Placing the men’s products section near the store entrance, while keeping it clearly separated from the rest of the space, is an excellent strategy. A prominent ‘Men’s Section’ sign can help draw attention, while bright lighting and uncluttered displays contribute to a more inviting presentation. Clear, concise product descriptions—such as features, uses, and key ingredients—on POP (Point of Purchase) signage can help customers find the information they need without needing to ask a sales associate.
Keep the packed-with-value bestsellers on hand
A wide selection of in-demand products—such as hair care (shampoo, conditioner, pomade, hair oil), facial care (cleanser, toner, lotion), shaving essentials (shaving cream, aftershave), beard care items (beard oil, balm, wash), and styling tools (clippers, trimmers)—can help meet a variety of customer needs. Starting with top-selling items and gradually expanding the selection based on demand may be an effective approach.
Use bundles and promotions
Bundling products—like beard care sets (oil, balm, and wash) or shaving kits—is a great way to encourage higher spending. Promotions such as “Free gift with purchase of $50 or more!” can also motivate customers to buy more.
Capture the attention of female shoppers who make the decisions
When it comes to men’s grooming products, it’s often the women in their lives—mothers, girlfriends, sisters, wives, and daughters—who act as proxy buyers. That’s why it’s smart to organize your men’s section in a way that’s both eye-catching and thoughtfully arranged around gift ideas or usage needs. For example, consider grouping men’s products under concepts like “Gift Ideas,” “Moisturizing Care for the Whole Family,” or “Top Men’s Picks Loved by Women” to grab attention. You can also enhance visibility with relatable POP signage such as “Best Grooming Gifts for Him” or “Starter Shaving Kit for Teen Boys” to help guide purchasing decisions.
