Deodorants! Insights from Google Trends and Amazon Rankings
Demand for deodorants, which had temporarily declined during the COVID-19 pandemic due to reduced outdoor activity, is rising as social activities resume. As a staple hygiene product, deodorants tend to experience a surge in searches during hot, humid summer months when sweat and odor control are most needed. Recently, as awareness of hygiene and health has increased, consumers’ preferences have shifted. Various products that eliminate odor, are gentle on the skin, and contain eco-friendly ingredients are emerging and gaining popularity.
©Google Trends Keword Deodorant”
Google Trends shows an increase in searches for brands emphasizing natural ingredients. The most searched keywords include “best deodorant,” “lume deodorant,” and “native deodorant,” with consumers showing a preference for reputable brands associated with the term “natural.” This indicates a growing demand for eco-friendly and safe products. Notably, direct-to-consumer (DTC) brands like Lume and Native, which gained popularity for their natural ingredients and functionality, have claimed multiple spots in the search rankings, challenging the dominance of traditional brands in the deodorant market.
